Professional

Professional Projects

Meraki MV12 Launch Videos

In addition to the overall launch strategy and execution of Cisco Meraki's MV12 camera family in January 2018, I worked with a video team to conceptualize and create 3 videos highlighting the product's functionality and value proposition. My responsibilities included the following:

Vendor vetting, selection, and project management
Staff ("actor") vetting and selection
Defining video objectives and deliverables
On-site production management of video crew and participating Meraki staff (including prop selection/purchasing, set selection/reservation, and more)
Messaging, narrative, and flow of videos, including script writing
Determining how to represent technologies and features which were still in development at the time of production
Voiceover recording and hand modeling for all videos(!!)
Final approval for end-product
Decision making regarding where the video would be hosted throughout Meraki.com, as well as in digital ads and beyond

Meraki MV Animated Product Video Overview

I worked with an animation agency to create video launch content for the product line's launch in October 2016. I controlled the narrative of the video based off of limited knowledge of the final functionality of the product prior to launch. Through the production process, I was responsible for the following:

Storyboard creation and delivery to animation team
Vendor relationship and project management
Messaging, narrative, and flow of video
Final approval for end-product
Decision making regarding where the video would be hosted throughout Meraki.com, as well as in digital ads and beyond

Meraki MV Customer Case Studies Series

Throughout 2016 and 2017, I created a series of customer testimonial videos for Sales and Marketing use. After identifying customers who could communicate a story and who were enthusiastic, I worked closely with contracted video production teams (sourced by me) to produce these videos. For this series, I had a wide range of responsibilities:

Identification of customers and nurturing customer relationship
Video team vetting and selection
Logistical planning including P.O. management, travel bookings, etc.
Vendor relationship and project management
On-site video direction and production management + drafting and leading actual interviews
Messaging, narrative, and flow of video
Final approval for end-product
Decision making regarding where the video would be hosted throughout Meraki.com, as well as in digital ads and beyond